On which freelance sites does the client request the following task: Design a logo for this product (finally as a trademark). The logo changes with and without the product name. I have experience in designing new logos for the product industry and working in modern fields and digital details. The team uses trademarks in marketing and branding (EUIPO and USPTO). Work: Prepare 2-3 logo concepts (preferably minimal, light, a mix of variations) in researching the product name, researching a template for searching perspectives, providing horizontal and vertical versions (if not relevant to the project), a copy of the logo (light and shadow relationship), and monochrome (black and white), preparing production files (vector: .AI/.SVG/.PDF + raster: .PNG/.JPG), ensuring that the logo does not infringe on third-party rights and can be presented as a trademark, transferring copyright ownership to the client (along with compliance). Create a favicon based on the logo (svg file). Additional information: Name of the product being implemented after selecting the project. Possibility of further collaboration on a visual identity document (business cards, website, etc.). Requirements: Portfolio with similar projects (preferably in this/liquid technology genre), knowledge of design principles compatible with trademark registration requirements, punctuality, and good communication. Final: Final until finalized. Preferred time: 1-2 weeks from the start of the collaboration. Budget: Offer reasonable discounts along with a link to your horizon. Explain the details and then the implementation steps.
Understand the request and implement it.
You are working with a client who needs a marketable logo as a trademark in the EUIPO and USPTO. You are working on details and modern digital solutions. The requirements are minimal, technical, with or without copy for product names, and a ready-made output for everything they need.
What I will do (deliverables)
2-3 original logo concepts (minimal, modern, technology). In the original version:
Copy with the product name.
Symbol/icon version only.
Layout Diagrams:
Visual and vertical copy (if visual).
Color Schemes:
Light and fresh copy.
Single copy: Black and/or white.
Compatible Packages:
Vector files: .AI / .SVG / .PDF
Bolted files: .PNG (transparent) / .JPG (high-quality)
Favicon in .SVG format
Quick-use document: Color guide, fonts, and clear space size.
Copyright transfer by agreement, excluding originality and non-infringement of third party rights.
Future Questions Before Beginning
Final name + writing style + tagline/slogan, if applicable.
Nearby sector and target audience. Main focus (web/app/print).
Brand. Direct competitors and their links (to ensure distinctiveness).
Value keywords (innovative, reliable, etc.) and what to avoid.
Style preferences: Symbolic/Word/Composite? Geometric/Curved? Formal/Youthful?
Electronics (very small sizes, using complex backgrounds, specific printed surfaces).
Work cycle (1-2 weeks)
Preparation and discovery (Day 0-1)
Receive product name, expectations, and reference examples if available.
Creative brief (creative brief) + organization chart and proposals.
Research and trends (Day 1-2)
Competitor analysis, mapping, and a quick snapshot of "minimal/tech" trends.
First screening of potential models (knockdown research) to avoid apparent similarity.
Generate initial concepts (Day 2-4)
Sketch quickly and then refine 2-3 strong concepts.
Prepare each concept in two versions: with just the name/icon, and with initial light/dark color contrasts.
First Presentation and Feedback (Day 5)
Give a brief presentation explaining the visual logic and diversity of each concept.
Choose a single concept or incorporate specific elements to meet client expectations.
Refinement and Fixation (Days 6–9)
Two rounds of cleanup for fonts, spacing, grids, and scalability.
Set up visual/vertical layouts and adjust mono/color copy.
Ensure poorly used registration (Days 9–10)
Initial recheck for diversity and clarity, avoiding overly general elements.
Select body parts for filing requirements.
Production and Delivery (Days 10–12)
Export files (AI, SVG, PDF, PNG, JPG) + SVG favicon.
Miniature for user guide (colors, proportions, spacing, minimum size).
Transfer rights as requested and close the project.
Note: The schedule can be compressed to one week if responses are available quickly.
Credit cards ready for reservation (EUIPO/USPTO)
Visual distinctiveness: Avoid purely generic writing (circles/arrows) without uniqueness.
Identification in white: Often required for registration documents.
Avoid descriptive names/forms; indirect or symbolic markings.
Perform a similarity check; final document is selected by the relevant administrative authority (optional).
Similar appearance and quality
Clean lines and minimal line thickness, including a miniature Netanyahu to 16–24 pixels (favicon).
Clearly tested on light/dark/colored backgrounds.
A grid system ensures balance and integration of ground and vertical differences.
Primary and secondary colors can be delivered in HEX/RGB/CMYK values when required.
Pricing Accuracy
Package Includes Revisions Suggested Duration
Return: 2 concepts + Name/Icon Copy + Mono/Light/Dark + Favicon 2 rounds 7–10 days $450–650
Return: 3 concepts + Visual/Vertical + Mini Guide + Kit 3 Full Files 10–12 days $700–1,100
Headlines: All of the above + Expanded Color Scheme + Fonts + Editing 4 edits 12–14 days $1,200–1,800
Includes full rights transfer upon payment.
Delivery: 40% upon receipt, 30% upon selection, 30% upon acceptance.
Transfer and Revisions
Specific collaboration after each stage and speed of collaboration.
The Modifications within the agreed scope; any major change after installation is considered an addition.
A primary communication channel (platform messages) is in place to ensure all feedback is tracked.
Here's the English translation of your previous message:
Assuming the client has requested execution of the project, what should I do to complete the steps?
✅ Step 1: Project Setup & Initial Agreement
- Create a client folder: Organize all communications, design files, and project details in one place.
- Gather essential info:
- Product name + how it's styled + tagline (if available).
- Primary uses for the logo (app, web, print...).
- Competitor references (links or visuals).
- Keywords reflecting brand identity.
- Set the timeline:
- Define milestones: first draft, revisions, final delivery.
- Confirm pricing and revisions:
- Send an invoice or formal agreement through the freelance platform.
✏️ Step 2: Research & References
- Analyze competitors:
- Identify common design styles to avoid duplication.
- Run a basic visual/legal check:
- Avoid generic symbols or stock icons.
- Search for existing trademarks to reduce risk of similarity.
🧠 Step 3: Concept Creation
- Build 2–3 original directions:
- Icon-only logo.
- Symbol + product name.
- For each concept, prepare:
- Light and dark versions.
- Monochrome (black/white).
- Horizontal and vertical layouts (if visually appropriate).
🎨 Step 4: Presentation & Feedback
- Create a presentation (PDF or organized images):
- Explain each concept: idea, structure, usability.
- Collect client feedback:
- Guide feedback toward specific elements: shape, color, spacing, character.
- Apply revisions precisely:
- Adjust design elements while maintaining visual integrity.
🧾 Step 5: Trademark Readiness Check
- Ensure:
- Legibility in black & white.
- Simplicity and scalability.
- Original concept with no trademark infringement.
- Licensed fonts and legally safe design assets.
📦 Step 6: Technical Export
Prepare the final logo package including:
| Category | Format | Details |
|---|---|---|
| Vector | .AI / .SVG / .PDF | Editable master files |
| Raster | .PNG (transparent) / .JPG | High-quality versions |
| Favicon | .SVG / PNG 16x16 / 32x32 | For web usage |
| Mini Brand Guide | Includes HEX colors, clear space, layout rules |
📁 Step 7: Delivery & Copyright Transfer
- Draft a handover message:
- File list.
- Notes on font licensing.
- Copyright statement (post-payment).
- Send files via Google Drive / Dropbox / platform upload.
- Issue rights transfer:
- Example: “All intellectual property rights for the final logo are transferred to the client upon full payment, except for third-party licensed fonts or assets.”
🧩 Optional Quality Enhancements
- Keep a backup of sketches and raw files.
- Organize files into folders like:/ClientName_Logo├─ /Vectors├─ /Rasters├─ /Color Versions├─ /Layouts└─ /Guide
Would you like me to prepare a ready-to-send delivery email template or folder structure for you now? Just share the product name (or placeholder) and I’ll get started instantly.