Save hours weekly and boost CTR with a clean pipeline that generates SEO metadata and publishes on schedule.
Summary and value
Turn content operations into a joyful rhythm. This service auto-generates meta descriptions, alt text, and JSON-LD schema, then schedules publishing to Blogger or Shopify from your repo. You’ll save hours per week and see measurable gains in CTR and rich results.
Tools and stack
NLP & processing: Python (spaCy, nltk), Regex, Jinja2
SEO helpers: Google Keyword Planner, manual SERP review
Automation: GitHub Actions (cron), Blogger/Shopify API
QA: JSON Schema validation, Lighthouse, Screaming Frog sample checks
Implementation steps (SOP)
Ingest content:
Source: Markdown/HTML in posts/ with front matter; parse headings and images.
Generate meta descriptions:
Extract: top sentences via scoring (position, keywords, entities).
Compose: ≤ 160 chars; ensure primary keyword appears once; avoid truncation.
Create alt text:
Rule-based: combine title, section context, and noun phrases; avoid keyword stuffing.
Fallback: file name normalization when context is thin.
Build schema:
Templates: Article/Product/FAQ JSON-LD via Jinja; inject canonical, datePublished, author.
Validate: against JSON Schema; smoke test with Rich Results.
Inject and stage:
Insert: meta and JSON-LD into head; alt into <img>; write to dist/.
Diff: PR with checklist for human review.
Schedule publishing:
Cron: weekly/daily; push via Blogger/Shopify API; label with release tags.
Post-publish verification:
Crawl sample: ensure meta/alt/schema present; monitor GSC for coverage.
Report: weekly CSV: impressions, CTR, rich result counts.
Quality and testing checklist
Meta: ≤ 160 chars, unique per URL, keyword present.
Alt: every image covered; clear, descriptive, non-spammy.
Schema: valid JSON-LD with no duplicate types; canonical consistent.
Publishing: zero failed API calls; rollback plan ready.
Deliverables and KPIs
Deliverables: Python library, templates, CI workflows, config, weekly SEO report.
KPIs: CTR uplift, increase in rich results, reduction in Missing alt errors, publishing time saved.
Upwork pitch and SEO metadata
Pitch: I’ll automate meta, alt, and schema generation, then schedule publishing from your repo—so your team ships more, with better SEO, in less time. Expect higher CTR and richer snippets within 30 days.