Job Description
Kaya Harvest is a UAE-based premium FMCG distribution company specializing in millet and natural food products. We are a global e-commerce platform for selling products in the UAE, GCC, and international markets. Our brand represents quality, sustainability, and global trade excellence.
Project Scope:
We are seeking a skilled website designer and developer to create a modern, mobile-friendly, high-converting e-commerce website that reflects our premium brand identity.
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Key Requirements:
1. Platform: WordPress + WooCommerce
2. Design and Style: Clean, modern, and premium look (aligned with natural/agricultural/organic product brands).
3. Key Pages:
• Home Page (Brand Story, Banner, Featured Products)
• Shop Page (Categories: Millets, Organics, Spices, etc.)
• Product Detail Page (Images, Descriptions, Pricing, and Specifications)
• About Us
• Contact Us (Form + WhatsApp Link)
• Blog/Articles (Optional)
4. Features:
• Bilingual (English + Arabic)
• Secure Payment Gateway Integration (UAE Environment)
• Shipping & Logistics Integration
• SEO Ready Structure
• WhatsApp Chat Button
• Newsletter Signup Pop-up
5. Branding:
• Use of Kaya Harvest logo and colors
• Consistent typography & visual style
6. Timeline:
• 10 days
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Deliveries:
• Fully Functional Live Website
• Admin Dashboard & Training
• Mobile Optimized Design
• Basic SEO Setup
• Product Upload for the First 10-15 Items
Explanation of the Client’s “Kaia Harvest” Website Design & Development Request
Project Overview
Kaia Harvest is a UAE-based company specializing in distributing natural consumer goods (millet, organic products, spices). They aim to launch a bilingual e-commerce platform (Arabic/English) that reflects their premium brand identity and supports sales in the UAE, GCC countries, and international markets.
Project Scope
Design and develop a complete e-commerce website on WordPress with WooCommerce.
Create a clean, modern, and interactive user interface that highlights natural and organic products.
Ensure full mobile responsiveness for a high-conversion shopping experience.
Main Requirements and Implementation Steps
1. Platform: WordPress + WooCommerce
Implementation Steps
- Secure reliable hosting with PHP and MySQL support.
- Install WordPress and configure the database.
- Install and activate the WooCommerce plugin.
- Configure basic store settings (currency, tax rates, units).
2. Design & Style: Clean, Modern, Premium Look
Implementation Steps
- Receive brand assets: logo, colors, typography.
- Create a moodboard to define the visual direction.
- Design wireframes for each main page.
- Convert wireframes into high-fidelity mockups (Figma or Sketch).
- Gather feedback from the client and refine designs before development.
3. Core Pages
Implementation Steps
- Home Page: Hero banner with brand story and featured products.
- Shop Page: Category filters (millet, organic products, spices, etc.).
- Product Detail Page: High-resolution images, descriptions, pricing, specifications.
- About Us Page: Company mission and values.
- Contact Page: Contact form plus a direct WhatsApp link.
- Blog/Resources (optional): Articles on product use, recipes, sustainability.
4. Technical Features
4.1 Bilingual Support (Arabic + English)
Implementation Steps
- Install a multilingual plugin (WPML or Polylang).
- Configure site languages and link translated pages.
- Translate theme strings, plugins, and content.
4.2 Secure Payment Gateway (UAE Market)
Implementation Steps
- Choose a local payment provider (Network International or PayFort).
- Install and configure the provider’s WooCommerce extension.
- Conduct test transactions to verify integration.
4.3 Shipping & Logistics Integration
Implementation Steps
- Select shipping partners (e.g., Aramex).
- Install a WooCommerce shipping plugin.
- Configure shipping zones, rates, and tracking options.
4.4 SEO-Ready Site Structure
Implementation Steps
- Install an SEO plugin (Yoast SEO or Rank Math).
- Configure page titles, meta descriptions, and indexing rules.
- Generate and submit an XML sitemap.
4.5 Click-to-WhatsApp Chat Button
Implementation Steps
- Install a click-to-chat plugin.
- Add the company’s WhatsApp number and define button placement.
4.6 Newsletter Subscription Pop-Up
Implementation Steps
- Choose an email marketing provider (e.g., Mailchimp).
- Install a pop-up subscription plugin.
- Design the pop-up form and customize trigger rules.
5. Visual Identity & Branding
Implementation Steps
- Upload the logo in all required formats.
- Set theme colors in the WordPress customizer.
- Define consistent typography rules via CSS.
Proposed Timeline (10 Days)
| Day | Main Tasks |
|---|---|
| 1–2 | Hosting setup; install WordPress and WooCommerce |
| 3–4 | Design wireframes and high-fidelity mockups |
| 5–7 | Develop theme; configure required plugins |
| 8 | Upload content and first 10–15 products |
| 9 | Quality assurance testing (functionality, translations, payment, shipping) |
| 10 | Admin training and live site launch |
Final Deliverables
- Fully functional, live e-commerce website
- Admin dashboard guide with hands-on training
- Mobile-optimized responsive design
- Basic SEO setup and XML sitemap
- First 10–15 product uploads with brief descriptions
This plan ensures an accurate, on-brand, and fully operational e-commerce site that meets Kaia Harvest’s premium positioning and business goals.
